
Duchess of Sussex Prepares to Disrupt Lifestyle Market with Bold New Venture
Meghan Markle Faces Uphill Battle in Launching Lifestyle Brand As Ever As the Duchess of Sussex prepares to unveil her new lifestyle brand, As Ever, this Spring, industry experts are cautioning that the path to success may be fraught with challenges. PR veteran Doug Eldridge suggests that Meghan's entrepreneurial journey will require more than just her royal pedigree and celebrity status. Breaking into the competitive lifestyle brand market demands strategic positioning, unique value proposition, and a compelling narrative that resonates with consumers. For Meghan, this means leveraging her personal brand while distinguishing herself from the crowded landscape of celebrity-driven product lines. Eldridge notes that while Meghan's global recognition provides an initial platform, sustained success will depend on authenticity, product quality, and her ability to connect with consumers beyond her royal background. The brand's launch represents a significant pivot in her post-royal career, testing her business acumen and market appeal. As Ever is expected to reflect Meghan's personal ethos of wellness, sustainability, and empowerment, but translating these values into a commercially viable brand will be her most significant challenge yet. The coming months will be crucial in determining whether her entrepreneurial venture can carve out a distinctive space in the competitive lifestyle market.