
Streaming Frustration: Roku Users Blast Mandatory Power-Up Ads
Roku Sparks Frustration Among Users with Intrusive Power-On Advertisements Streaming device manufacturer Roku has drawn criticism from its user base by implementing a controversial new feature: automatic power-on advertisements that greet customers the moment they turn on their televisions. These unskippable ads have quickly become a source of irritation for many loyal Roku users who value a seamless and uninterrupted viewing experience. The unexpected commercial interruptions occur immediately upon powering up the device, catching users off-guard and disrupting their typical start-up routine. While Roku likely sees this as an innovative monetization strategy, customers are expressing growing dissatisfaction with what they perceive as an invasive marketing approach. Many users argue that these mandatory ads undermine the convenience and user-friendly reputation that Roku has cultivated over the years. The forced advertisements not only delay access to desired content but also create an unwelcome friction point in the user's entertainment experience. As the backlash continues to mount, Roku faces mounting pressure to reconsider its aggressive advertising strategy and restore the smooth, hassle-free interface that originally endeared them to consumers.