
Inside Meta's Secret Playbook: How Project 92 Became Threads
In a revealing turn of events during the ongoing Federal Trade Commission (FTC) antitrust trial, internal documents from Meta have exposed the strategic blueprint behind Threads, the company's ambitious Twitter-like social media platform. The leaked planning deck provides a fascinating glimpse into Meta's calculated approach to challenging Twitter's dominance in the microblogging space. Unveiled during the trial, these documents showcase the meticulous planning and strategic thinking that went into developing Threads as a potential Twitter competitor. Meta's internal strategy appears to have been carefully crafted, demonstrating the company's aggressive expansion into the social media landscape. The planning documents reveal how the tech giant leveraged its existing Instagram user base and network to quickly gain traction for the new platform. The trial's disclosure of these confidential documents offers unprecedented insight into Meta's competitive strategy, highlighting the company's ongoing efforts to diversify its social media portfolio and challenge established platforms. While the full details of the planning deck remain under scrutiny, the revelation underscores the intense competition and strategic maneuvering within the social media industry. Meta's Threads, launched as a direct response to Twitter's market position, represents a bold move in the company's continued expansion of digital communication platforms.