
Saudi Arabia's Gaming Spree: Pokémon Go and Street Fighter Acquisitions Shake Up the Industry
Saudi Arabia continues to leverage the global entertainment industry as part of its broader reputation management strategy, with video games emerging as the latest frontier in its ongoing efforts. This week highlighted the kingdom's aggressive expansion into the gaming world, with two significant developments that underscore its strategic approach. Scopely, a subsidiary linked to Saudi Arabia's Public Investment Fund, made headlines by acquiring the immensely popular Pokémon Go, while simultaneously, gaming giant Capcom formalized a substantial three-year partnership with the Saudi Esports World Cup. These moves represent more than mere business transactions; they are calculated steps in what appears to be a sophisticated soft power campaign. The kingdom's investment in gaming and esports follows a pattern similar to its well-documented sportswashing initiatives, where massive financial investments are used to reshape international perceptions. By strategically positioning itself within global entertainment and competitive gaming ecosystems, Saudi Arabia seeks to diversify its image beyond traditional oil-based economics and controversial political narratives. As the gaming industry continues to grow exponentially, these strategic investments signal Saudi Arabia's intent to not just participate, but to become a significant player in the global digital entertainment landscape.