Soft Pretzel Makers Squeezed: Trade Tariffs Crimp Small Business Margins

The Trump-era tariffs are casting a long shadow over America's beloved baking industry, threatening to drain nearly half a billion dollars from small businesses like Uncle Jerry's Pretzels in Pennsylvania.
Small bakery owners across the nation are feeling the pinch as import taxes on key ingredients drive up production costs. For Uncle Jerry's, a cherished local pretzel maker, these tariffs represent more than just numbers—they're a direct threat to their generations-old family business.
Economic analysis reveals that the baking industry could collectively lose an estimated $454 million due to increased tariffs on essential ingredients like wheat, sugar, and baking equipment. These additional expenses create a challenging landscape for small manufacturers who are already competing against larger corporate bakeries.
The ripple effects are significant: higher ingredient costs mean smaller profit margins, potential price increases for consumers, and in some cases, the risk of business closure. Uncle Jerry's and similar small-scale bakeries are particularly vulnerable, as they lack the financial cushion of larger corporations to absorb these unexpected expenses.
As trade tensions continue to impact local businesses, bakery owners like Jerry are calling for policy reforms that protect small manufacturers and preserve the diverse, community-driven food landscape that makes American entrepreneurship unique.