Trade Tensions Threaten Devon's Cheese Empire: Trump Tariffs Cast Long Shadow

In a strategic move that could reshape the company's market approach, Jane Quicke revealed today that the organization is carefully monitoring customer responses to the newly implemented tariffs. The company is taking a measured approach, watching closely how consumers will adapt to and perceive the pricing changes.
"We're committed to understanding the immediate and long-term impact of these tariffs on our customer base," Quicke explained. Her statement suggests that the company is prepared to be flexible and responsive to market feedback, potentially adjusting their strategy based on customer reactions.
The wait-and-see approach reflects a cautious yet attentive business strategy, demonstrating the company's dedication to maintaining strong customer relationships while navigating complex economic challenges.